Why Choose Us

Quality Craftsmanship

Our skilled artisans, with years of experience, ensure every jewelry piece is meticulously crafted, guaranteeing unparalleled quality and attention to detail, setting our brand apart from others.

Transparent Pricing

We believe in honest pricing. Our transparent model ensures you're paying for the craftsmanship and quality of the jewelry, without inflated mark-ups or hidden fees.

Customization Options

Our in-house design team offers bespoke services, allowing you to personalize or custom-design jewelry pieces, ensuring every item resonates with personal significance and style.

Diverse Collection

Our extensive range caters to various tastes and preferences. Whether you're looking for classic designs or contemporary pieces, our diverse collection ensures there's something for everyone.

Globally Certifications

All our jewelry pieces come with globally recognized certifications, affirming the quality and authenticity of the gemstones and metals used, assuring customers of their purchase's genuine value.

Environmentally packaging

Our commitment to sustainability also extends to our packaging. We use environmentally friendly, recyclable materials to not only protect your valuables but also reduce our impact on the environment.

FAQ

Fashion jewelry is made for a completely separate purpose than fine jewelry is – it’s created to be pretty but inexpensive. For this reason, fashion jewelry does not use precious metals. The metals used in fashion jewelry cannot withstand heat, so when these items break, they cannot be fixed.

luxury jewellery is crafted with precious gemstones which are typically one of a kind whereas fine jewellery is crafted with precious and non-precious.

 

Semi-fine jewelry sort of falls between fashion jewelry and fine jewelry. Usually, semi-fine jewelry has plated materials rather than being entirely one metal. So, it’s gold-plated, but it isn’t gold. That has some value, but it doesn’t have a lot of inherent value.

Designed for those who want mid-range jewellery on a budget, semi-fine Jewellery mimics the style of fine jewellery. Semi-fine jewellery uses lower-quality metals such as gold plated or gold filled alongside semi-precious gemstones such as quartz, agate and freshwater pearls, or lab-created precious gemstones.

These days, it’s common to hear the term “demi-fine” to describe jewelry, but what does it mean? This is what you should know about real demi-fine jewelry.

Demi-fine is a term used by jewelry brands to describe attainable yet premium quality jewelry that sits between cheap costume jewelry and expensive fine jewelry items. The secret is in the balance of metals used to make demi-fine jewelry pieces. With a solid core of sterling silver and a thick layer of 18k gold vermeil, demi-fine jewelry uses pure metals to achieve attractive price points (usually  under $400) without sacrificing quality or luxury. 

If you’re opting for gold demi-fine pieces, they’re frequently paired with precious gemstones as well. (This is how it all becomes instantly affordable while still stopping the show.)

A: Demi-fine jewelry combines premium-quality materials (18k gold, sterling silver, precious and semi-precious stones) with modern yet timeless designs at price points that don’t break the bank. 

Most demi-fine pieces can be found for $100 to $400, marking the sweet spot between cheap fast-fashion jewelry and aspirational yet often unattainable fine jewelry pieces. 

A: This evolving trend in jewelry provides discerning shoppers the assurance of high-quality, luxurious pieces, without the hefty price tags traditionally associated with fine jewelry. For those who are seeking luxury at a more purse-friendly price tag, demi-fine jewelry provides the perfect solution.

A: Again, don’t worry – you won’t be compromising on quality. You can confidently build your jewelry collection with demi-fine pieces knowing that every piece is made with only the finest materials – precious and semi-precious gemstones and real 18k gold over pure sterling silver. 

A: Landing nicely between expensive fine jewelry and cheap costume jewelry, Demi fine jewelry pieces are made with precious metals including gold vermeil, solid sterling silver, and semi-precious gemstones. What does that mean for consumers? Attainable luxury with designs can be worn on a daily basis without the worry of solid gold or running the risk of losing or damaging a precious stone.

A: Demi gold and the larger term demi-fine jewelry is a term used to describe attainable pieces that have been crafted using precious metals and advanced techniques such as gold vermeil plating which results in a thick gold plating on top of a solid sterling silver base.

The term “fine jewelry” is used for any jewelry that is made from precious metals such as gold, silver, or platinum. Fine jewelry typically uses genuine gemstones like diamonds, sapphires, rubies, or emerald. Fine jewelry is durable and made to last. As a result, fine jewelry can be worn every day.

Contrastly, “fashion jewelry” refers to any jewelry that is not made from precious metals. Fashion jewelry is sometimes called “costume jewelry,” and is often made from base metals, such as brass, copper, or aluminum. Fashion jewelry can also be made with textiles or leather, or base metals that are plated with precious metals. If a piece of fashion jewelry is made with a gemstone, it is almost always simulated, which means the “gemstone” might be plastic, glass, or crystal (among others).

it depends the thicker of the gold layer, you should be able to maintain high-quality gold-plated jewelry for up to three years with proper care. “It’s really a matter of keeping it away from the elements—salt, water, sweat, and high humidity—and chemicals from cleaners or perfumes,”

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